Evaluation Q5 How did you attract your audience ?

To address our audience we made our slasher film appeal to the target audience group we were aiming for, this was the age group of 15 - 24 year old's. The reason for this age group was because we thought collectively as a group that certain aspects of our film would benefit this age range and the filming industry, this is due to how we have made our film and the certain  types of editing we have used and the soundtracks we have created which helps build up suspense and tension which are key factors which slasher movies require to be successful.

YouTube 

One of the way in which we helped attract our audience was by posting our rough cuts and videos of our film on YouTube, by doing this, it enabled us to get audience feedback from our footage which allowed us too take note on the certain aspects in which they thought were good and bad. This then allowed us to make any improvements on our final video to ensure that it was to a good quality.

Use of theories 

Another way to attract our audience was to use Laura Mulvey's Male Gaze theory and Levi Strauss's Binary opposite theory. Mulvey's theory focuses on the girls body within a film which it is objectified in slasher films which is used directly to appeal to the male audience. This is generally done by having a female character in a film or TV show who is wearing revealing clothes which show some of her body. This is to draw men into watching the movie. In our movie our scream queen was wearing a pair of tight skinny jeans instead of a mini skirt or shorts, the reason for this was due to the fact we couldn't use nudity or reveal to much of our actress, however the skinny jeans still worked overall.

Facebook 

Facebook enabled was another way which allowed us to use various techniques to address our audience, by using Facebook we were able to also post our video's on the social network site where many of our friends and age group are able to view our videos. This was good as people could leave feedback in the comments box at the bottom of our post and could give direct feedback about our film and give quick responses. These responses allowed us to make a well informed decision on any adaptations that we could make to our film to improve it.